Demo Reel

Demo Reel

 

 

 

 

I had a blast putting together this demo reel of the work that I’ve done these past couple of years. I was part of all of these videos and filmed all of them with the exception of 4 clips. Even though there are 4 clips that I did not film, I was a vital part in helping the production succeed and either directed it or helped with technical support and on site production. The 4 are:

14 seconds in-25 seconds in: This was a commercial that a group of friends and I did for Doritos super bowl contest in 2015. Dallin Nead was the camera man and I was part of the technical crew with two other guys. I helped with practical effects, lighting, and the concept of the video. Jared Erickson did the special effects and Jaren Eller did the coloring.

41-54 seconds in: This is an original piece that I directed and came up with the story concept. I helped film it as well. Kyle Braby was also one of the camera men.

1:07-1:22 in: This was a short film that I wrote the script for, directed, and helped edit. Levi Jensen was the camera operator for this.

1:34-1:38 in: This was a piece that I helped with when I was working at BYU-Idaho’s University Relations video production department. I was part of the team that developed the story concept in pre-production. I was also in charge of helping with the lighting, and was the dolly operator. Sam Sargeant was the camera operator and Michael Ballard was the director and producer. Kyle Braby also helped with lighting and story concept.

 

The Fisherman

The Fisherman

 

This is a short spotlight video that I’ve wanted to do for a while. My father is an expert fisherman and has taught me many life lessons through fishing. Because of this, I wanted to make a video about how fishing can be a metaphor for life. The poem that was written for the narration was written by myself and my beautiful wife.

Nike Mercurial Soccer Shoe

Nike Mercurial Soccer Shoe

This a 3D design project that I’ve been doing for that passed little while and am nearing the finish line. This is just a little sneak peak.

 

Nike Mercurial Victory Shoe

Nike Mercurial Victory Shoe

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Wide Brochure Cover2

Nike Tennis Advertisement

Nike Tennis Advertisement

Here’s installment two of the Nike sport advertisements. I created this ad because I love Nike’s products. I also wanted to combine my love for Nike and my love for photography, and 3D design. Just Do It and get out there and run!

 

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http://www.freepik.com/free-psd/frame-mockup-with-poster

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Nike Run Advertisement

Nike Run Advertisement

Nike is a company that has been apart of my life since I was a little kid. Nike has always been a company that produce high quality clothing and shoes that has helped me perform as an athlete. I created this ad because I love Nike’s products. I also wanted to combine my love for Nike and my love for photography, and 3D design. Just Do It and get out there and run!

 

Nike, Just Do It

 

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Nike, Just Do It

Nike, Just Do It

 

Lebron 11 Shoe Box Rebranded

Lebron 11 Shoe Box Redesign

This project has been very challenging and rewarding. I decided to take on a project, and redesign the Lebron James 11 basketball shoe box. The shoe has a very beautiful and geometric design to it. To pay tribute to this beautiful shoe I wanted to design a box that had a geometric design as well. The original box was very elegant and simple. I used the same logo for brand awareness, and then designed my geometric shapes around it. I wanted this box to pop on the shelves and standout from the other boxes.

Challenges

Some major challenges were coming up with a geometric design. What really helped me solidify the design was a lot of sketching. Also another challenge I ran into was alignment when editing it in Indesign. Designing the pitch book in Illustrator and then bringing it over to Indesign proved more challenging that I expected. I also had pixelation issues when I linked my Illustrator file to Indesign. I eventually copied my design in Illustrator, and then pasted it in Indesign. That proved to be successful.

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Lebron James 11 Pitch Book


Post Production

Once I had every thing designed and the product was created, I had to display it beautifully with product photography. Then after that I created a pdf of my pitch book to send it off to the printers to truly bring the idea to life. When printing your finish product you really get to see where your imperfections are. When I converted my design to a pdf, some of the color values changed causing less than desirable effects. After a lot of cleaning up, it was printed and ready to be handed over. Like I said earlier, this was very challenging but very rewarding. I learned so much about design and what companies go through to create their brands and redesign their products.

 

original box

original box

redesigned box

redesigned box

Product Redesign

Product Redesign

For class we were assigned to redesign a product of our choosing. I really like the New Lebron James 11 shoe line. The geometric design is slick and very unique. I chose to redesign the shoe box for this shoe because the shoe box is just black with the Lebron James logo on it. Not that the box doesn’t look good, I wanted to try out what it would look like with a subtle geometric pattern on it. If done right I feel that it could really add to the unique look that the shoe has. This is my rough attempt at coming up with a shoe box design for the Lebron James 11 shoe line. redesign2

Design

The most difficult part of this project has been trying to visualize the design and the way that the design will look on the box. It’s really hard to get a good feel for it because it’s not printed and constructed into a box. I think looking back at this design I would probably not use a fill on the shapes and use subtle lines and negative space to create the geometric pattern. As you can see the original shoe box is simple and deliberate. However like I said earlier, I wanted to see if adding a similar geometric pattern to the box would enhance or reinforce the amazing design of the shoe.

shoebox

Inspiration

There are many different kinds of geometric shapes, and I didn’t know where to begin so I gathered some photos to help me generate ideas.

 

Screen Shot 2016-02-18 at 9.54.08 PM

Sketches

These are my concept sketches that I made to help me decided on a pattern for the shoe box. I tried several different variations with geometric shapes and had a really hard time deciding. Overall I think I went with a design that was a combination of several of these sketches.

First Set of Sketches

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Second Set of Sketches

This set of sketches felt a little more refined than my first set. I had a better idea of what I wanted to do and it was easier to come up with an overall cohesive design than before.

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sketch2

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Art Boards and Illustrator Workflow

I used Illustrator as my prime editor software for this project. I really love how easy it is to design something in Illustrator vs Photoshop. I was able about speed and efficiency so I spent most of my time in Illustrator. I used two art boards initially to work out some ideas. Once I had a better idea of where I wanted the design to go I move on to the second art board and used the first as a reference.

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Screen Shot 2016-02-20 at 9.59.41 AM copy

Design Decision

Instead of printing out an entire box, someone suggested to me to create a sticker that could be put on the top of the box, since that was all that I was going to design. I ended up going with the sticker Idea and I printed it out several of them at a local print shop. The stickers were relatively inexpensive and very good quality.

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Finished Design

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Before and After

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The original box is on the left and the the new one is on the right. Once again I went with the diamond geometric design to try and show off the incredible geometric design of the shoes.

Target Audience

The target audience is any basketball players of any age group. Lebron James is one of the most icon basketball players of all time, and he is part of one of the most icon brands of all time. So this shoe and box will attract all ages of basketball players. Particularly high school and college kids.

 

Nike Infographic

Nike Infographic

For my advanced visual media class we were assigned to make an infographic of our choosing. I’ve only done a few and this time I was excited to do another. I already knew what I wanted to do for this and it was an infographic about Nike. Nike is a company that I’ve always loved growing up and while I played sports. I wanted to make an infographic that would show some of the things that happened in Nike’s history that has lead to it being a world power.

The information that I have provided was information that I already knew. However, I did a tiny bit of research to make sure that the information was one hundred percent correct. My sources were, Fortune Business Person Magazine, www.complex.com, and www.businessinsider.com. I really enjoyed this project and didn’t really have any trouble with it. There weren’t any hiccups along the way that I couldn’t handle. I would say the part that took the longest was trying to figure out my layout. I also created this in Adobe Illustrator because I really like the software and it’s quick for me because I’ve had a lot of experience with it.

 

Nike Infographic

Nike Infographic

 

Sketching

I really enjoyed sketching out this concept for my inforgraphic. It really helped me visualize each logo that I used in it, and helped me figure out the flow of the graphic as well. I originally thought of making a shoe string that would lead you through the infographic, but it didn’t work out so I went with the subtle dotted line.

Sketches

Sketches

Sketches

Sketches

Sketches

Sketches

 

Color Scheme

I wanted the infographic to be simple and easy to read. I also wanted to really make it pop and be eye catching. I at first had my color scheme was dark grey, white and red. However, some feedback that I received was that there was too much red. The title text was all red, the icons were all red, and the headings were all red. The reason why I chose everything to be red was because I wanted it to be simple and not have a lot of colors in my color scheme. After thinking over it for a while, I decided to incorporate different shades of colors ,that I already used, to create more contrast. I also added triangles that were inserted in between the corners of the dashed lines to help with the flow of the graphic.

color scheme

 

Icons

The different logos and icons that I have in my infographic were not originally designed by me. I was not the original creator of these logos. However I used photo references to construct these logos and icons. I had the logos that I wanted to use pulled up on a different screen, then I would glance at them, and then I would use the pen tool to build the icons. It was a fun exercise to sharpen my pen skills. The time consuming one to make with the pen tool was the Air Jordan logo.

air jordan

Hurley

lebron james

Graph

The shoe graph that I originally had was filling in horizontally, instead of filling up vertically. I also had the “35% other” section of the graph filled in with a light gray, however I changed it to be empty because it looked aesthetically more pleasing and really simplified the graph even more.

shoe-graph

 

 

 

Lift Off

Lift Off

Mankind has accomplished incredible feats, and still has yet to do many more. Whether that be flying a man to the moon, or an athlete defying gravity, we are capable of greatness. This video is intended to serve as a tribute to man’s great abilities. This production would not have been possible if it wasn’t for the help of so many incredible and talented people.

This production took about 53 hours to complete. Pre-production took about 21 hours because I had to schedule a venue, plan, and assemble a team and equipment. This sounds like it was simple but it took several meetings with the right people and hours to work out all of the kinks and schedules. We  also filmed for about 7 hours. Lastly I spent about 25 hours editing, coloring, working with our audio engineer, and collaborating with the creative team to polish the finish product. I’d also like to give credit where credit is due:

Cameron Olsen: Basketball Talent

Tyler Clay: Director,DP 1,Editor

Sam Sargeant: Assistant to the Director, DP2, Right Hand Man, and Collaborator

Steve Butler:  First Assistant to the Camera, Dolly/Camera Operator, Color Assistant

Kyle Braby: Audio Technician, Collaborator

Steven Jackson: Audio Technician

Nathan Dursteller: Lighting Technician

Matthew Smith: Audio Engineer/Technician

Katelyn Crompton: BTS Photographer

Tyler Richenbach: BTS Photographer

Tanya Richenbach: On site medical personnel

Special Thanks goes to Stephen Mendenhall,Brett Barton,Sarah Rich, Michael Ballard, and BYU-Idaho.

BTS Cameron & Tyler

BTS Cameron & Tyler

BTS Camera Work

BTS Camera Work

BTS

BTS

BTS

BTS

BTS

BTS

BTS Cameron Olsen

BTS Cameron Olsen

BTS Sam Sargeant Camera Operator

BTS Sam Sargeant Camera Operator

BTS Sam Sargeant Camera Operator

BTS Sam Sargeant Camera Operator

BTS

BTS

BTS Dolly

BTS Dolly

BTS Ladder Shot Tyler Clay

BTS Ladder Shot Tyler Clay

BTS Ladder Shot Tyler Clay

BTS Ladder Shot Tyler Clay

BTS

BTS

Lighting Technician Nathan Dursteller

Lighting Technician Nathan Dursteller

 

 

 

 

 

 

Refined Identity Re-Brand Logo

Refined Identity Re-Brand Logo

This was a really interesting assignment. It’s always easier, in my opinion, to come up with great ideas for other people, but when you have to do it about yourself, it’s always so much more difficult. I was trying to re-brand my image and I decided to scratch all of my previous ideas. The feedback that I got with the draft was to do something that looked more professional. I was told that my hand drawn vector images didn’t fit my artistic style.

So I started with a new canvas and sketched out a bunch of new ideas. These aren’t the greatest sketches in the world but it was really helpful to hash out my ideas on paper. I wanted to portray myself as a multi-faceted, multi-talented artist. I kept having a 3D cube come up in my mind and I wanted to come up with a cube that was sleek, crisp. I’m pretty happy with what I have and I have a few renditions of it with different colored background and text. I’d have to so overall though, the hardest part was figuring out how I wanted to portray myself and sketching out an idea that I really liked.

Sketches

Sketches

 

 

Sketches

Sketches

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Here is a mock up of what my finished logo would look like on a desktop or mobile device. It kind of has an innovative, futuristic look. The reason why I liked that is because I’m constantly looking at new techniques and trying new things to better my future as an artist.

Mock Up

Mock Up

 

Health Nuts

Health Nuts

Health Nuts is a dramatic comedy short film about a mafia gang of misfits trying to rob a bank. This was a personal project that I did as a student at BYU-Idaho. I wrote the script, directed, and helped produce it. We held formal auditions and held weekly rehearsals with our actors. I was also in charge of these rehearsals and had to make sure that the actors really knew their lines because of a very stressful time crunch that we were under. We had a production team of about 25 who averaged around 600 man hours on this project. The culminating event for this project was premeireing it with two other student short films at the Romance Theater in Rexburg, Idaho. We had around 100 guests in attendance.

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The Haunted Swing

The Haunted Swing

I was privileged to be part of “The Haunted Swing”. The Haunted Swing is a full length independent feature film that was created by Dallin Nead in 2013. I several small, and larger roles in helping this come together. I was a production assistant on several of the shoots, I help build publicity for the premiere by distributing advertisement posters all over the city of Rexburg. I also helped co-edit the film with Dallin Nead as the premiere date was creeping up on us fast. This film premiered at the Paramount 5 in Rexburg Idaho, and was shown in all of their theaters. It sold out on opening day.

Slow Motion fire

SLOW MOTION FIRE

At work we decided to test out the our new Sony Fs 700 camera’s high speed capabilities. We grabbed some lighters, turned off the studio lights and let the camera rip. We shot at 240 frames per second at 2k resolution. Enjoy.

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  • Tyler Clay

    Tyler Clay

    Hi! I'm Tyler Clay, nice to meet you. I'm a digital artist who loves to create. I'm a cinematographer with advanced skills in photography, photo compositing, and 3D design. I Iove new challenges and coming up with the next great idea.

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